project details

Title: The Penn Lions Troupe Logo
Client: The University of Pennsylvania Penn Lions, Lion Dancing Troupe
Date: March 5th, 2010
Type: Logo, Branding, Identity

about the project

The Penn Lions needed a logo. That's all there is to say.

Just kidding. They were looking for something that incorporated the Chinese character for “lion”, but also had a texture quality to it and embodied the fierce pride and professionalism the Lions wanted.

The character was drawn by a professional calligraphist and then matched with claw-like scratch marks. I chose a sans-serif all-caps font for the text to balance out and contrast the graphic.

extra photos